Today, consumers expect brands to be relevant, engaging and ethical in everything they do. From sourcing to visual expression, from production to tone of voice. What you believe in and how you act as a brand is key to the future consumer. Product and design cannot stand alone, consumers want to know more and they want to know it fast. To embrace this challenge brands will need to define themselves in a clear and consice way and dare to share their passion and their vision. 

Get your story told. Product, collection, DNA, design, people – I dig out the good story, write it and adapt it into articles, brand manuals, press releases or digital content.